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Motion Space

Creating animations that help designers make data visualization more fun, explain physical laws, or explain an abstract idea (for example, a company's mission). Motion design is used in movies, games, advertising, video clips, and interfaces. Any animated titles, infographics, and interfaces that you've seen anywhere were created by motion designers.

2D animation is one of the main types of animation. It is widely used in the creation of animated films, cartoons, commercials, educational videos, games, and more. Given that video-formatted content continues to dominate the online space, companies are increasingly considering using animated videos for promotion, as they increase the conversion rate by 20%.

What 3D animators strive for is the most realistic movement of objects and characters. You can create the perfect cartoon character, but if his movements are unnatural, not smooth, or like a robot's, all the work will go down the drain. Therefore, animators spend a lot of time learning the basic principles of movement in order to make a believable animation.

SFX, VFX and CGI. All of this is about one thing – about special effects in movies or music videos. VFX is the combination in a computer of frames captured on camera (Live Action Footage) with objects created in computer programs (CGI), this is done already in post-production, after filming. And SFX is Special Effects, that is, special effects made live on the set. These are pyrotechnic explosions, puppet animation, even makeup. The old King Kong, who was a man in a monkey costume, is SFX, the new King Kong, made in a 3D program– is CGI, and both of them are VFX.

Very often, graphics are used not so much to create science fiction, but for the most mundane needs — starting from the banal cleaning of "garbage" in the frame, ending with more tricky tasks — expanding space, changing the era, increasing (or decreasing) the number of people in the frame, replacing an unfortunate weather condition with more suitable, and so on. And in most cases, this "invisible photoshop" saves the story we're telling the viewer and takes it to a new level. At the same time, the viewer probably won't even know that CG was used for this.

The use of artificial intelligence (AI) in post-production processes brings significant advantages for the production of media content. It not only optimizes workflows, but also improves the quality of the final product, making it more attractive to the audience. The following are the key advantages of using AI at the postproduction stage.